jasonbkohl.com

In the world of entertainment – specifically independent film – marketing once again is the cornerstone. We no longer have the luxury to “buy a gross.” The days are over where we could spend our way into convincing people of the desirability of our films. Quite simply, the game has changed. We have evolved into a time when marketing has returned to its most organic form – word of mouth. But now, it’s immediate…global…scary…and exciting.